Interactive Services Marketing: Student Text Book + PRICE WATCH * Amazon pricing is not included in price watch

Interactive Services Marketing: Student Text Book

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication...Read More

from£66.13 | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £13.60
  • Pickabook

    Raymond P. Fisk, Stephen J. Grove, Joby John

  • 0618641807
  • 9780618641802
  • Raymond P. Fisk, Stephen J. Grove, Joby John
  • 14 December 2007
  • Houghton Mifflin
  • Paperback (Book)
  • 276
  • 3rd Revised edition
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