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International Advertising: Communicating Across Cultures Book
This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.Read More
from£24.99 | RRP: * Excludes Voucher Code Discount Also available Used from £6.90
- 0534192785
- 9780534192785
- Barbara Mueller
- 13 July 1995
- Wadsworth Publishing Co Inc
- Paperback (Book)
- 352
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