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International Business: A Managerial Perspective Book
Bring the world into focus...From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology. In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world. FEATURES *Forty cases, many updated, plus eight comprehensive cases, integrated throughout the book. *New! Coverage of cultural and political forces affecting business. *More than forty maps, plus updated tables and graphs. *New! Three content boxes-"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"-highlight … read more...
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