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International Business: the Challenge of Global Competition Book
Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally ? creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environments: - competitive - distributive - economic - socioeconomic - financial - legal - physical - political - sociocultural The relationship of the forces in foreign and domestic environments forms the basis of Ball & McCulloch?s International Business model.Read More
from£5.25 | RRP: * Excludes Voucher Code Discount Also available Used from £4.63
- 0071214275
- 9780071214278
- Donald A. Ball, Wendell H. Jr. McCulloch, Paul L. Frantz
- 31 December 2004
- McGraw-Hill Education (ISE Editions)
- Hardcover (Book)
- 1
- 9th edition
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