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International Business Book
Offers the perspective of the multinational corporation as well as that of the small international start-up firm. Provides a strong theory base yet fully reflects the managerial concerns of those who work on the front lines in the business world. Read More
from£32.33 | RRP: * Excludes Voucher Code Discount Also available Used from £8.07
- 0030128889
- 9780030128882
- Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
- 29 October 1995
- South-Western, Division of Thomson Learning
- Hardcover (Book)
- 750
- 4th Revised edition
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