International Business (The Dryden Press Series in Management) Book

Written by a team well seasoned in the international business arena, the market-leading International Business provides a truly global perspective of international business. Following up on the reorganization of chapters in the fifth edition, the 2000 update allows instructors to cover culture, national trade, and investment policies early in the course. A greater emphasis on ethics and social responsibility has been included. The global orientation of this book is reinforced by drawing on worldwide examples, trends, and data rather than just on US information. * The most current material available is used in the text's coverage of monetary and trade structures, cultural and political factors, multinational trade strategy, and government policy. * The birth of the euro C, recent international financial crisis, and global e-business is covered here. Provided are in-depth coverage of the new developments in the European Union together with the changing roles of Mercosur and APEC. * The phenomenon of the Web is explored in detail through the experiences of Amazon.com. Web references include activities and sources for updated data to keep the student with the latest trends in international business. Thirty-four more cases are presented to link theory and reality and truly global business scenarios are offered, ranging from Africa to Iceland. * A new section highlights how leading-edge firms are developing "Export Compliant Management Systems" in order to stay close to their customers, adapt products quickly, and regain control of export channels. * New sections deal with strategic planning, countertrade for business in times of currency turmoil, global community relations, and the increasing role of women in international business leadership. * An excellent set of video cases further illustrates text concepts, bringing real-world, global examples to the classroom.Read More