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International Business Book
This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.Read More
from£3.92 | RRP: * Excludes Voucher Code Discount Also available Used from £10.87
- 007110089X
- 9780071100892
- Donald A. Ball, Wendell H. McCulloch, Paul L. Frantz, Michael Geringer, Michael S. Minor
- 1 March 2007
- McGraw Hill Higher Education
- Paperback (Book)
- 11th Revised edition
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