International Business Book + PRICE WATCH * Amazon pricing is not included in price watch

International Business Book

The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today -- the dominance of the 'triad' (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, 'green' strategies and corporate responsibility.Read More

from£41.09 | RRP: £40.99
* Excludes Voucher Code Discount Also available Used from £4.18
  • 0273673742
  • 9780273673743
  • Prof Alan M. Rugman, Richard M. Hodgetts
  • 1 November 2002
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 672
  • 3
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