International Business Book + PRICE WATCH * Amazon pricing is not included in price watch

International Business Book

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU the US and Japan as well as emerging markets in world trade such as Brazil India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business or business-related disciplines.Read More

from£54.99 | RRP: £49.99
* Excludes Voucher Code Discount Also available Used from £3.46
  • Pickabook

    Alan M. Rugman, Simon Collinson

  • 0273760971
  • 9780273760979
  • Prof Alan M. Rugman, Simon Collinson
  • 8 May 2012
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 808
  • 6
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