International Dimensions of Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

International Dimensions of Marketing Book

The book describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. The text discusses, in detail, the determinants of international marketing, and how they differ from those factors influencing domestic marketing. The book discusses three dimensions of international marketing: international marketing, foreign marketing, and multinational marketing.Read More

from£21.13 | RRP: £51.99
* Excludes Voucher Code Discount Also available Used from £9.94
  • 0324014910
  • 9780324014914
  • Vern Terpstra, Lloyd Russow
  • 25 July 1999
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 211
  • 4th Revised edition
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