International Hospitality Management: Corporate Strategy in Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

International Hospitality Management: Corporate Strategy in Practice Book

This book aims to explore the theory and practice of corporate strategy in the international hospitality industry. Divided into four parts for easy reference (The international environment, Competitive strategies, Corporate structures and planning, Corporate systems) each part is introduced by one of the editors in conjunction with a leading international senior executive. This is intended to give the book a blend of theory and practice and demonstrates the real-life applications of corporate strategy. Each chapter includes minicases and assignments and suggestions for further reading. It is aimed at undergraduates and postgraduates on hospitality management and on hotel and catering courses. It should also be useful to practioners at senior management level.Read More

from£8.77 | RRP: £62.37
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471570990
  • 9780471570998
  • John Wiley & Sons
  • Paperback (Book)
  • 384
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