International Marketing: An SME Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing: An SME Perspective Book

Taking a global approach that pulls in both Western and Asia-Pacific perspectives, this text refers to small and medium sized companies. The focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.Read More

from£58.99 | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £5.67
  • Blackwell

    Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international...

  • Pickabook

    Sean De Burca, Linden Brown, Richard Fletcher

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