HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
International Marketing: An SME Perspective Book
Taking a global approach that pulls in both Western and Asia-Pacific perspectives, this text refers to small and medium sized companies. The focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations.Read More
from£58.99 | RRP: * Excludes Voucher Code Discount Also available Used from £5.71
-
Blackwell
Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international...
-
Pickabook
Sean De Burca, Linden Brown, Richard Fletcher
- 0273673238
- 9780273673231
- Mr Sean De Burca, Prof Linden Brown, Prof Richard Fletcher
- 25 February 2004
- Financial Times/ Prentice Hall
- Paperback (Book)
- 756
- 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.