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International Marketing Cases Book
International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.Read More
from£13.61 | RRP: * Excludes Voucher Code Discount Also available Used from £48.23
- 0324063733
- 9780324063738
- Subhash C. Jain
- 8 November 2000
- South-Western, Division of Thomson Learning
- Paperback (Book)
- 192
- 6th Revised edition
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