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International Marketing: European Edition Book
A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.Read More
from£4.39 | RRP: * Excludes Voucher Code Discount Also available Used from £4.36
- 0256236542
- 9780256236545
- Pervez Ghauri, Philip R. Cateora
- 1 December 1997
- Irwin Professional Publishing
- Hardcover (Book)
- 704
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