International Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Management Book

The coverage in this book aims to enable readers to develop skills to make marketing decisions in the global context. In addition, it briefly discusses concepts from other disciplines, such as finance and accounting. Marketing highlights are included throughout the book, showing examples of international marketing in action and designed to expose the reader to practical applications of the theory.Read More

from£N/A | RRP: £15.95
* Excludes Voucher Code Discount Also available Used from £18.07
  • 0534031080
  • 9780534031084
  • Subhash C. Jain
  • 22 March 1984
  • Wadsworth Publishing Co Inc
  • Mass Market Paperback (Book)
  • 736
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