International Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Management Book

International Marketing Management is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays todayUs field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the readerUs interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.Read More

from£37.78 | RRP: £27.99
* Excludes Voucher Code Discount Also available Used from £4.90
  • 053885281X
  • 9780538852814
  • Subhash C. Jain
  • 4 January 1996
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 816
  • 5th Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.