International Marketing Reader Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Reader Book

This major text draws together key readings in international marketing, offering the ideal synthesis of current theoretical developments in the area. Beginning with critical summary of topical issues, looks at global mktg infastructure, international processes, globalization of mkts, products, advertising, distribution, pricing. Draws out unique issues. Will be vital, interesting readingRead More

from£N/A | RRP: £25.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415100399
  • 9780415100397
  • 1 July 1994
  • Thomson Learning
  • Paperback (Book)
  • 288
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