International Marketing Research: An International Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Research: An International Approach Book

This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. Read More

from£N/A | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273646354
  • 9780273646358
  • Marcus Schmidt, Svend Hollensen
  • 11 May 2006
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 632
  • 1
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