International Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Research Book

The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research....Read More

from£47.99 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £5.27
  • Product Description

    The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.

    • A complete guide to modern international marketing research techniques by two pioneers in the field.
    • Authoritative coverage of all the latest electronic research techniques.

  • 0470010959
  • 9780470010952
  • C. Samuel Craig, Susan P. Douglas
  • 24 March 2005
  • John Wiley & Sons
  • Paperback (Book)
  • 524
  • 3rd Edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.