HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
International Marketing Strategy: Contemporary Readings Book
This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international context, illustrating developments in the area with detailed examples of particular strategies and techniques. It covers such topics as: strategic alliances; entrepreneurship; advertising; branding; culture; and multinational portfolios. The editors provide and overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework. This reader will provide the supplement to the text, "International Marketing Strategy", by Phillips Doole and Lowe, building on the students' knowledge to explore in more depth the key elements of international marketing.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 041514454X
- 9780415144544
- Isobel Doole, Robin Lowe
- 1 November 1996
- International Thomson Business Press
- Paperback (Book)
- 256
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.