International Marketing: Strategy, Planning, Market Entry and Implementation Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing: Strategy, Planning, Market Entry and Implementation Book

Practicing and aspiring marketers eager to maximize their impact abroad wil find invaluable information in the update of this bestselling textbook. This new edition offers clear analyses of all of the relevant tactical, operational and strategic issues involved in successful planning and implementation, proving regional studies of separate world markets, reinforced by many case studies. Its coverage includes international marketing research, entry into foreign markets (plus export procedures), international product policy and world-wide advertising.Read More

from£26.93 | RRP: £19.95
* Excludes Voucher Code Discount Also available Used from £6.27
  • 0749422726
  • 9780749422721
  • Roger Bennett
  • 28 February 1998
  • Kogan Page Ltd
  • Paperback (Book)
  • 400
  • 2nd Revised edition
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