International Marketing: Strategy, Planning, Market Entry and Implementation Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing: Strategy, Planning, Market Entry and Implementation Book

* Restructured and fully updated new edition * Repackaged in a wider, practical format. * New case studies and updated teaching materials * Includes a free CD ROM Straightforward in approach, this book explores the current issues in international marketing, including the tactical, operational and strategic issues at play in global marketing. It covers the trading environment, internationally and regionally within the North Atlantic, Pacific Rim, and the Third World; the organizational aspects of market research, market screening, export methods, global pricing, international advertising; and also looks into future developments. Thoroughly revised for this third edition, it is packed with up-to-the-minute case studies and teaching materials.Read More

from£22.93 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £5.55
  • 0749438088
  • 9780749438081
  • Roger Bennett, Jim Blythe
  • 29 October 2002
  • Kogan Page Ltd
  • Paperback (Book)
  • 362
  • 3rd Revised edition
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