International Marketing Strategy (2nd Edition) Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Strategy (2nd Edition) Book

A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.Read More

from£35.03 | RRP: £25.95
* Excludes Voucher Code Discount Also available Used from £4.43
  • 0131495275
  • 9780131495272
  • Frank Bradley
  • 20 March 1995
  • Prentice-Hall
  • Textbook Binding (Book)
  • 570
  • 2nd Revised edition
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