International Marketing Strategy (5th Edition) Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Strategy (5th Edition) Book

Illustrating the full range of tasks facing the firm in today's competitive business environment this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment technological forces and strengths and weaknesses of the firm.Read More

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  • Blackwell

    Frank Bradley's International Marketing Strategy, 5e illustrates the full range of tasks facing the firm in today's competitive business environment. Bradley explains how to integrate the various market entry and development strategies into a...

  • 0273686887
  • 9780273686880
  • Prof Frank Bradley
  • 9 December 2004
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 408
  • 5
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