International Marketing: WITH Student CD and PowerWeb Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing: WITH Student CD and PowerWeb Book

"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.Read More

from£58.21 | RRP: £41.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0071111034
  • 9780071111034
  • Philip R. Cateora, John Graham
  • 1 March 2004
  • McGraw Hill Higher Education
  • Paperback (Book)
  • 697
  • 12th Revised edition
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