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International Marketing (Dryden Press Series in Marketing) Book
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.Read More
from£21.63 | RRP: * Excludes Voucher Code Discount Also available Used from £4.49
- 0030211123
- 9780030211126
- Vern Terpstra, Ravi Sarathay
- 5 August 1999
- Thomson Learning
- Hardcover (Book)
- 784
- 8th Revised edition
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