International Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Book

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.Read More

from£6.74 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £6.16
  • 0070598797
  • 9780077108304
  • Pervez Ghauri, Philip R. Cateora
  • 1 July 2005
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 624
  • 2
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