International Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Book

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.Read More

from£42.99 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £10.64
  • 0071274723
  • 9780071274722
  • Philip R. Cateora, John Graham
  • 1 April 2006
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 702
  • 13
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.