International Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Book

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.Read More

from£24.69 | RRP: £110.99
* Excludes Voucher Code Discount Also available Used from £14.63
  • 0072551224
  • 9780072551228
  • Philip R. Cateora, John L. Graham
  • 1 December 2001
  • McGraw-Hill Publishing Co.
  • Hardcover (Book)
  • 768
  • 11th Revised edition
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