International Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Book

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.Read More

from£N/A | RRP: £12.05
* Excludes Voucher Code Discount Also available Used from £6.05
  • 0256021538
  • 9780256021530
  • Philip R. Cateora, John M. Hess
  • 1 December 1979
  • Irwin (Richard D.) Inc.,U.S.
  • Hardcover (Book)
  • 734
  • 4th Revised edition
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