International Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

International Marketing Book

Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the underRead More

from£N/A | RRP: £45.99
* Excludes Voucher Code Discount Also available Used from £5.17
  • 0324361157
  • 9780324361155
  • Michael R. Czinkota, Illka A. Ronkainen
  • 18 August 2006
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 720
  • International ed
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