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International Studies Book
Marketing in a Global Economy is a text-workbook that is ideal for learning international marketing. It helps to extend traditional marketing topics to a global dimension, to introduce readers to basic international marketing concepts, and to teach them the skills (via real-world applications) necessary to become successful in a global economy.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0538623373
- 9780538623377
- Turner
- 1 January 1995
- South-Western, Div of Thomson Learning
- Paperback (Book)
- 293
- Workbook
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