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Internet Business Models: Text and Cases with Teledesic Case CD-ROM Book
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Product Description
"Internet Business Models" rigorously analyzes the different business models employed by internet companies. The book examines eight internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of internet companies written during 1999/2000 by professors at the Harvard Business School.
- 007112473X
- 9780071124737
- Thomas R. Eisenmann
- 1 June 2001
- McGraw-Hill Higher Education
- Paperback (Book)
- 661
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