Internet Business Models and Strategies: Text and Cases Book + PRICE WATCH * Amazon pricing is not included in price watch

Internet Business Models and Strategies: Text and Cases Book

Despite the Internet¿s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies¿ Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, ¿The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.¿Read More

from£121.48 | RRP: £89.99
* Excludes Voucher Code Discount Also available Used from £6.90
  • 0072397241
  • 9780072397246
  • Allan Afuah, Christopher Tucci
  • 1 September 2000
  • McGraw Hill Higher Education
  • Paperback (Book)
  • 384
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