Internet Marketing, 2/e, with e-Commerce PowerWeb Book + PRICE WATCH * Amazon pricing is not included in price watch

Internet Marketing, 2/e, with e-Commerce PowerWeb Book

Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has to build a relationship with the customer through awareness exploration/expansion commitment and dissolution.Read More

from£29.37 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £3.12
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