Interpreting Consumer Choice (Routledge Interpretive Marketing Research) Book + PRICE WATCH * Amazon pricing is not included in price watch

Interpreting Consumer Choice (Routledge Interpretive Marketing Research) Book

This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. This book presents a...Read More

from£129.41 | RRP: £70.00
* Excludes Voucher Code Discount Also available Used from £3.77
  • ASDA

    Presents a structured approach to consumer research showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

  • 0415477603
  • 9780415477604
  • Gordon Foxall
  • 19 August 2009
  • Routledge
  • Hardcover (Book)
  • 200
  • 1
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