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Introduction to Business Management Book
Today's dynamic business world presents managers with an array of complex and exciting challenges, such as globalisation, workforce diversity and scarce resources. The best-selling "Introduction to Business Management" prepares students to meet these challenges. A pragmatic approach is followed in this text: principles, concepts and theories are richly illustrated with practical South African examples. The sixth edition has been extensively revised to keep abreast of recent developments in the South African environment.Read More
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- 0195781295
- 9780195781298
- Gerhard Cronje, Gawie du Toit, Management
- 29 January 2004
- OUP Southern Africa
- Paperback (Book)
- 585
- 6
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