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Introduction to Business CD
This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a "Business Plan Booklet" and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.Read More
from£39.82 | RRP: * Excludes Voucher Code Discount Also available Used from £67.91
- 0324064748
- 9780324064742
- Jeff Madura
- 18 August 2000
- South-Western, Division of Thomson Learning
- Audio CD (CD)
- 2nd edition
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