Introduction to Electronic Commerce Book + PRICE WATCH * Amazon pricing is not included in price watch

Introduction to Electronic Commerce Book

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.Read More

from£54.56 | RRP: £59.99
* Excludes Voucher Code Discount Also available Used from £7.94
  • 0136033245
  • 9780136033240
  • Efraim Turban, David King, Judy Lang
  • 14 October 2008
  • Prentice Hall
  • Paperback (Book)
  • 624
  • 2
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