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Introduction to Hospitality Book
Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career. Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0135139287
- 9780135139288
- John R. Walker
- 28 March 2008
- Prentice Hall
- Hardcover (Book)
- 656
- 5
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