Introduction to Marketing (Harpercollins College Outline Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Introduction to Marketing (Harpercollins College Outline Series) Book

This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - British Airways and Mars, popular international companies such as Reebok.Read More

from£12.13 | RRP: £8.99
* Excludes Voucher Code Discount Also available Used from £15.08
  • 0064671305
  • 9780064671309
  • M.J. Cooper, Charles Madden
  • 31 August 1993
  • HarperReference
  • Paperback (Book)
  • 250
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