Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition Book + PRICE WATCH * Amazon pricing is not included in price watch

Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition Book

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!Read More

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  • 0071287442
  • 9780071287449
  • Stanley J. Baran
  • 1 May 2005
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 4
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