Introduction to Mass Communication: Media Literacy and Culture Book + PRICE WATCH * Amazon pricing is not included in price watch

Introduction to Mass Communication: Media Literacy and Culture Book

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.Read More

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  • 0072981237
  • 9780072981230
  • Baran
  • 1 May 2005
  • McGraw Hill Higher Education
  • Paperback (Book)
  • 608
  • 4th Revised edition
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