Introduction to Mass Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

Introduction to Mass Communications Book

This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.Read More

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  • 0060419091
  • 9780060419097
  • Warren K. Agee, etc.
  • 1 December 1976
  • Harper & Row.
  • Paperback (Book)
  • 469
  • 5Rev e.
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