Introduction to Perfumery (Ellis Horwood Series in Applied Science & Technology) Book + PRICE WATCH * Amazon pricing is not included in price watch

Introduction to Perfumery (Ellis Horwood Series in Applied Science & Technology) Book

Intended as a first-year text, and assuming no prior knowledge of perfumery, this text provides integrated coverage of topics from raw materials to super-market shelves, from science to creation, through to marketing and business policy. The power of fragrances to communicate is strongly emphasized and an explicit framework of odour vocabulary provided. Detailed discussion of the new product development process and the central role of the perfume brief is included. The book should be of use to any writer or researcher wishing to consider any issues relating to fragranced products. It also provides students with all the information they need regarding technology and marketing and business issues.Read More

from£68.78 | RRP: £50.95
* Excludes Voucher Code Discount Also available Used from £103.56
  • 013491614X
  • 9780134916149
  • 8 August 1994
  • Ellis Horwood Ltd , Publisher
  • Textbook Binding (Book)
  • 496
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