Introductory Economics For Business And Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Introductory Economics For Business And Management Book

This textbook is aimed at business and management undergraduates, as well as MBA or DMS students converting from other disciplines, who are taking an introductory module in economics. It explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. These micro-economic principles are put in context within the wider national and international macro-economic business environment.Read More

from£17.48 | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £4.36
  • 0077095618
  • 9780077095611
  • Julian Gough
  • 1 April 2000
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 300
  • UK ed
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