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Inventuring: Why Big Companies Must Think Small Book
Shows why business creation should be at the top of a company's strategic agenda and how to organize and manage it alongside other business development techniques. This book demonstrates how to build a business creation capability from scratch and how to embed it within everyday practices so that it becomes routine.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Blackwell
PY06302009 'An important and timely contribution to the field of corporate venturing' - Pekka Ala-Pietila, President, Nokia. 'By taking this book to heart, those involved in business creation can significantly enhance their chances of success and...
- 0077103793
- 9780077103798
- William Buckland, Andrew Hatcher, Julian Birkenshaw
- 1 February 2003
- McGraw-Hill Professional
- Hardcover (Book)
- 288
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