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Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century Book
Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm. * Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete. * Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context. * Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 047082090X
- 9780470820902
- Mark Austin, Jim Aitchison
- 17 April 2003
- John Wiley & Sons
- Hardcover (Book)
- 250
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Peace Skills: Leaders Guide£14.25
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