Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century Book + PRICE WATCH * Amazon pricing is not included in price watch

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century Book

Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm. * Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete. * Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context. * Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.Read More

from£N/A | RRP: £22.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 047082090X
  • 9780470820902
  • Mark Austin, Jim Aitchison
  • 17 April 2003
  • John Wiley & Sons
  • Hardcover (Book)
  • 250
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