It's Who You Know!: How to Make the Right Business Connections--and Make Them Pay Off Book

Bret Saxon and Elliot Goldman are not the sons of wealthy or famous men. They are not "insiders" of the Hollywood industry or have any political clout. Bret is a lawyer and Elliot runs an apparel business. Yet, these two guys have managed to meet and become friends with celebrities like Mohammed Ali, Robert DeNiro, Sylvester Stallone, former President George Bush, and Supreme Court Justice Clarence Thomas. In this book they will tell you how they did it-and how you can too!As social creatures, human interaction is absolutely essential. Networking is a way of life. And success is often determined by who you know, not what you know. Here, in one definitive guide, are all the tools and techniques of effective networking, as well as detailed sections on specific situations and a wealth of examples from the authors' own networking experiences. From getting a foot in the door, to getting on the VIP list, it's everything a professional needs to know to make the right connections-and make them pay off.Includes sections on:¥ Establishing networking goals¥ Unique networking technique and implementation¥ Understanding the value of institutions¥ Resource sections which include key names, addresses, websites and other vital information for business, government, charity and other trade organizations¥ and much moreRead More