Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Book + PRICE WATCH * Amazon pricing is not included in price watch

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Book

With the continued fragmentation of the media and proliferation of media options the balance of power has shifted from the marketer to the individual. In Join the Conversation Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich deep and meaningful conversation already in progress.Read More

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  • 0470137320
  • 9780470137321
  • Joseph Jaffe
  • 6 November 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 320
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